Crown Affair
Copywriting
Blogging for weekly ‘Top of Mind’ series; abstract copywriting and editing of ‘Good People’ and ‘Rituals With’ series; bi-weekly email campaigns including subject lines, preview text, headlines and body copy; SMS campaigns
Top of Mind: A New Season
Wash Day Ritual Email
Subject Line: Open for your best shower yet
Preview Text: Don’t forget, take your time.
Top of Mind: The Power of Play
Shampoo and Conditioner Launch Email
Subject Line: Introducing The Ritual Shampoo & Conditioner
Preview Text: It was totally worth the wait
Top of Mind: Time As Currency
The Towel Email
Subject Line: Five reasons to love The Towel
Preview Text: An instant cult-favorite